I’m a freelance designer developing clear and bold visual solutions where aesthetics are shaped by conceptual and strategic choices
Feel free to reach out for more information, project inquiries, or potential collaborations: info@diegocanini.com
I’m a freelance designer developing clear and bold visual solutions where aesthetics are shaped by conceptual and strategic choices
Feel free to reach out for more information, project inquiries, or potential collaborations: info@diegocanini.com
Service Brand Design, Naming
Role Graphic Designer
Year 2025
Acoustic Comfort Space is an acoustic certification developed by NORUMORE, an Italian company based in Forlì specialising in sound comfort. It integrates design, engineering and consulting to deliver tailor-made solutions for civil and industrial contexts, improving sound quality within spaces.
Challenge
Designing the visual identity of Acoustic Comfort Space, the first Italian certification dedicated to acoustic comfort that NORUMORE will launch in 2026. The project has three objectives: to be a marketing lever for NORUMORE and for customers who invest in acoustic solutions (which are difficult to communicate because they are invisible), to spread the culture of sound and to define a quality standard for acoustic well-being, based on the model of a “Michelin star” for sound.
Process & Solution
The challenge was to give shape to the invisible, transforming the experience of sound into a visual language. The goal was not to represent silence, but to express the correct management of sound. The solution was to transform a physical principle into a graphic sign. Inspired by the experiments of Ernst Chladni, who made sound visible by vibrating sand on metal plates, I digitally recreated that process by vibrating a virtual plate in the frequency range that defines acoustic comfort. The figures generated gave rise to the logo, a sign that combines technical rigour and symbolic power.
At the end of the 18th century, Ernst Chladni discovered almost by chance that, by sprinkling sand on a metal plate and vibrating it with a violin bow, the sand formed precise geometric patterns. Where the plate remained still, the sand accumulated, while in the vibrating areas it was shaken away, leaving geometric patterns. These patterns showed for the first time how frequency, thickness and materials influence the propagation of sound. I chose this physical principle as the basis for the logo design because it makes the behaviour of sound visible, rather than its absence.
The logo creation process began with the programming of a customised virtual plate, vibrating between 300 and 2500 Hz, the range that defines acoustic comfort in an environment. To create the simulator, I used Lovable, a low-code tool that uses artificial intelligence to develop a customised tool with which to simulate and select different figures to be translated into graphic language.