I’m a freelance designer developing clear and bold visual solutions where aesthetics are shaped by conceptual and strategic choices
Feel free to reach out for more information, project inquiries, or potential collaborations: info@diegocanini.com
I’m a freelance designer developing clear and bold visual solutions where aesthetics are shaped by conceptual and strategic choices
Feel free to reach out for more information, project inquiries, or potential collaborations: info@diegocanini.com
Client Arius Media
Service Brand Design
Role Graphic Designer
Year 2025
Arius Media is a video and film production company. With experience working with brands such as Armani, Paco Rabanne and Sony Music, the team combines creative vision and aesthetic rigour for commercials and small productions.
Challenge
Designing the visual identity of Arius Media, a young video and film production company with experience in collaborating with international brands. The goal was to create a distinctive system capable of establishing a recognisable presence in a highly competitive market. It was necessary to communicate authority and a sense of authorship despite the company's young age, distinguishing it from its more established competitors.
Process & Solution
I designed a simple yet impactful identity that conveys both authority and boldness. The Arius Media team wanted a symbol that represented their vision and forward-looking approach: hence the choice of the man with the telescope as the central element.
The project began with a phase of conceptual research. The telescope immediately emerged as a key metaphor for vision, observation and focus: a tool that, like the work of a film director, selects a portion of reality, excluding the superfluous to concentrate attention on what matters.
Through various sketches, I explored different levels of abstraction, from the figurative to the essential, from the symbolic to the narrative, to define a visual sign that balances immediacy and evocative power. The final direction took the form of a human silhouette, reduced to its essence but highly expressive, with references to the pictorial atmospheres of Leon Spilliaert and the graphic suggestions found in Gianluigi Toccafondo’s historic Fandango opening sequence.