I’m a freelance designer developing visual solutions where form is shaped by conceptual and strategic choices, always in service of communication and never as a starting point. Say hello at info@diegocanini.com
Behance
Are.na
CV
I’m a freelance designer developing visual solutions where form is shaped by conceptual and strategic choices, always in service of communication and never as a starting point. Say hello at info@diegocanini.com
Behance
Are.na
CV
A modular cover system designed to adapt across a large collection of classic titles while maintaining strong visual coherence and shelf impact.
Service Cover Design
Role Editorial Designer
Year 2024—2025
Rusconi Libri is a historic Italian publishing house that publishes fiction, non-fiction, and children's books, creating a broad and accessible catalogue.
Assignment
I was commissioned to design the graphic identity for Mondadori's ‘1+1 for €9.90’ promotion, which involved a selection of over 30 classic titles. The aim was to develop a visual system that could be easily replicated across numerous books and genres, capable of maintaining consistency while standing out on the shelves.
Process & Solution
Starting from the constraint that the books could only be purchased in pairs, the project was conceived as a visual system based on combinations. The aim was to allow each volume to interact freely with the others, ensuring that each pairing was coherent and balanced. A modular language based on the use of colour and illustrative motifs allows the system to adapt to different authors, themes and narrative registers, while maintaining a strong visual consistency. Each volume is characterised by a two-colour palette and a modular pattern obtained by repeating graphic elements, ensuring variety, consistency and flexibility.